Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Manylion Llyfryddiaeth
Awdur Corfforaethol: Kellogg School of Management
Awduron Eraill: Tybout, Alice, Calkins, Tim, Kotler, Philip
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Hoboken, N.J. Wiley c2005.
Pynciau:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.