Kellogg on branding the marketing faculty of the Kellogg School of Management

Kellogg on branding the marketing faculty of the Kellogg School of Management

Dades bibliogràfiques
Autor corporatiu: Kellogg School of Management
Altres autors: Tybout, Alice, Calkins, Tim, Kotler, Philip
Format: Llibre
Idioma:English
Publicat: Hoboken, N.J. Wiley c2005.
Matèries:
Brand name products.
Brankd name products > Marketing.
Brand name products > Management.
Customer relations > Management.