How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Aitchison, Jim
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Singapore Wiley c2002.
Ábhair:	Advertising > Asia. Advising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific area. Advertising campaigns. Brand name products > Management.