How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Aitchison, Jim
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Singapore Wiley c2002.
Θέματα:	Advertising > Asia. Advising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific area. Advertising campaigns. Brand name products > Management.