How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them

How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them

Opis bibliograficzny
1. autor: Aitchison, Jim
Format: Książka
Język:English
Wydane: Singapore Wiley c2002.
Hasła przedmiotowe:
Advertising > Asia.
Advising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific area.
Advertising campaigns.
Brand name products > Management.