How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them

How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them

Dettagli Bibliografici
Autore principale: Aitchison, Jim
Natura: Libro
Lingua:English
Pubblicazione: Singapore Wiley c2002.
Soggetti:
Advertising > Asia.
Advising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific area.
Advertising campaigns.
Brand name products > Management.