How Asia advertises the most successful campaigns in Asia-Pacifc and the marketing strategies behind them

Xehetasun bibliografikoak
Egile nagusia:	Aitchison, Jim
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Singapore Wiley c2002.
Gaiak:	Advertising > Asia. Advising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific area. Advertising campaigns. Brand name products > Management.