Cita APA (7a ed.)

Aitchison, J. (2002). How Asia advertises: The most successful campaigns in Asia-Pacifc and the marketing strategies behind them. Wiley.

Cita Chicago Style (17a ed.)

Aitchison, Jim. How Asia Advertises: The Most Successful Campaigns in Asia-Pacifc and the Marketing Strategies Behind Them. Singapore: Wiley, 2002.

Cita MLA (9a ed.)

Aitchison, Jim. How Asia Advertises: The Most Successful Campaigns in Asia-Pacifc and the Marketing Strategies Behind Them. Wiley, 2002.