APA (7th ed.) Citation

Aitchison, J. (2002). How Asia advertises: The most successful campaigns in Asia-Pacifc and the marketing strategies behind them. Wiley.

Chicago Style (17th ed.) Citation

Aitchison, Jim. How Asia Advertises: The Most Successful Campaigns in Asia-Pacifc and the Marketing Strategies Behind Them. Singapore: Wiley, 2002.

MLA (9th ed.) Citation

Aitchison, Jim. How Asia Advertises: The Most Successful Campaigns in Asia-Pacifc and the Marketing Strategies Behind Them. Wiley, 2002.

Warning: These citations may not always be 100% accurate.