Brand sense build powerful brands through touch, taste, smell, sight, and sound

Brand sense build powerful brands through touch, taste, smell, sight, and sound

Detalhes bibliográficos
Autor principal: Lindstrom, Martin 1970-
Formato: Livro
Idioma:English
Publicado em: New York Free Press c2005.
Assuntos:
Brand name products.
Business names.
Advertising > Brand name products.
Advertising > Psychological aspects.
Senses and sensation.