The future of competition co-creating unique value with customers

Bibliografische gegevens
Hoofdauteur:	Prahalad, C.K
Andere auteurs:	Ramaswamy, Venkat
Formaat:	Boek
Taal:	English
Gepubliceerd in:	Boston Harvard Business School Press c2004.
Onderwerpen:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business.