The future of competition co-creating unique value with customers

Dettagli Bibliografici
Autore principale:	Prahalad, C.K
Altri autori:	Ramaswamy, Venkat
Natura:	Libro
Lingua:	English
Pubblicazione:	Boston Harvard Business School Press c2004.
Soggetti:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business.