The future of competition co-creating unique value with customers

Détails bibliographiques
Auteur principal:	Prahalad, C.K
Autres auteurs:	Ramaswamy, Venkat
Format:	Livre
Langue:	English
Publié:	Boston Harvard Business School Press c2004.
Sujets:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business.