The future of competition co-creating unique value with customers

Detalles Bibliográficos
Autor principal:	Prahalad, C.K
Otros Autores:	Ramaswamy, Venkat
Formato:	Libro
Lenguaje:	English
Publicado:	Boston Harvard Business School Press c2004.
Materias:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business.