The future of competition co-creating unique value with customers

Bibliographische Detailangaben
1. Verfasser:	Prahalad, C.K
Weitere Verfasser:	Ramaswamy, Venkat
Format:	Buch
Sprache:	English
Veröffentlicht:	Boston Harvard Business School Press c2004.
Schlagworte:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business.