The future of competition co-creating unique value with customers

The future of competition co-creating unique value with customers

Detalhes bibliográficos
Autor principal: Prahalad, C.K
Outros Autores: Ramaswamy, Venkat
Formato: Livro
Idioma:English
Publicado em: Boston Harvard Business School Press c2004.
Assuntos:
Competition.
Customer relations.
Customer services.
Strategic planning.
Economic value added.
Success in business.