The future of competition co-creating unique value with customers

Podrobná bibliografie
Hlavní autor:	Prahalad, C.K
Další autoři:	Ramaswamy, Venkat
Médium:	Kniha
Jazyk:	English
Vydáno:	Boston Harvard Business School Press c2004.
Témata:	Competition. Customer relations. Customer services. Strategic planning. Economic value added. Success in business.