APA-viite (7. p.)

Prahalad, C., & Ramaswamy, V. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.

Chicago-viite (17. p.)

Prahalad, C.K, ja Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.

MLA-viite (9. p.)

Prahalad, C.K, ja Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.