Prahalad, C., & Ramaswamy, V. (2004). The future of competition: Co-creating unique value with customers. Harvard Business School Press.
Chicago-referens (17:e uppl.)Prahalad, C.K, och Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Boston: Harvard Business School Press, 2004.
MLA-referens (9:e uppl.)Prahalad, C.K, och Venkat Ramaswamy. The Future of Competition: Co-creating Unique Value with Customers. Harvard Business School Press, 2004.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.