Crossing the chasm marketing and selling high-tech products to mainstream customers

Crossing the chasm marketing and selling high-tech products to mainstream customers

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Bibliographic Details
Main Author: Moore, Geoffrey A. 1946-
Format: Book
Language:English
Published: Oxford Capstone c1999.
Edition:2nd ed.
Subjects:
Selling > High technology.
High technology > Marketing.
Technological innovations > Marketing.