APA (7th ed.) Citation

Moore, G. A. (1991). Crossing the chasm: Marketing and selling high-tech products to mainstream customers. HarperBusiness.

Chicago Style (17th ed.) Citation

Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers. New York: HarperBusiness, 1991.

MLA (9th ed.) Citation

Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers. HarperBusiness, 1991.

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