Managing imitation strategies how later entrants seize markets from pioneers

Managing imitation strategies how later entrants seize markets from pioneers

Библиографические подробности
Главный автор: Schnaars, Steven P.
Формат: ‌
Язык:English
Опубликовано: New York Free Press c1994.
Предметы:
Marketing.
Technological innovations > Economic aspects.
Entrepreneurship.