The technique of marketing research, prepared by the Committee on Marketing Research Technique of the American Marketing Society, Ferdinand C. Wheeler, chairman.

The technique of marketing research, prepared by the Committee on Marketing Research Technique of the American Marketing Society, Ferdinand C. Wheeler, chairman.

Bibliographic Details
Corporate Authors: American Marketing Society, American Marketing Association
Other Authors: Wheeler, Ferdinand C.
Format: Book
Language:English
Published: New York McGraw-Hill 1937.
Subjects:
Marketing.