Focus groups a practical guide for applied research
The highly acclaimed first edition of Richard Krueger's Focus Groups has become the standard introduction to this widely used technique. Retaining its focus on applied research and its step-by-step approach to planning and conducting a successful focus group, this new edition has been expanded...
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Thousand Oaks, California
Sage Publications
[1994]
|
| Edição: | Second edition. |
| Assuntos: |