The market orientation of R & D ; a recommendation for minimizing new product risk.

Detaylı Bibliyografya
Yazar: Hanan, Mack
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York American Management Association Research and Development. Management bulletin 72.
Seri Bilgileri:American Management Association. Management bulletin 72
Konular: