The market orientation of R & D ; a recommendation for minimizing new product risk.

Xehetasun bibliografikoak
Egile nagusia: Hanan, Mack
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York American Management Association Research and Development. Management bulletin 72.
Saila:American Management Association. Management bulletin 72
Gaiak: