Behavioral science foundations of consumer behavior

Behavioral science foundations of consumer behavior

Toon alle (2) versies
Bibliografische gegevens
Hoofdauteur: Cohen, Joel B
Formaat: Boek
Taal:English
Gepubliceerd in: New York Free Press c1972.
Onderwerpen:
Consumers > Addresses, essays, lectures.
Attitude (Psychology) > Addresses, essays, lectures.
Motivation research (Marketing) > Addresses, essays, lectures.