Behavioral science foundations of consumer behavior

Behavioral science foundations of consumer behavior

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Dettagli Bibliografici
Autore principale: Cohen, Joel B
Natura: Libro
Lingua:English
Pubblicazione: New York Free Press c1972.
Soggetti:
Consumers > Addresses, essays, lectures.
Attitude (Psychology) > Addresses, essays, lectures.
Motivation research (Marketing) > Addresses, essays, lectures.