Behavioral science foundations of consumer behavior

Behavioral science foundations of consumer behavior

सभी संस्करण दिखाएं (2)
ग्रंथसूची विवरण
मुख्य लेखक: Cohen, Joel B
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New York Free Press c1972.
विषय:
Consumers > Addresses, essays, lectures.
Attitude (Psychology) > Addresses, essays, lectures.
Motivation research (Marketing) > Addresses, essays, lectures.