Behavioral science foundations of consumer behavior

Behavioral science foundations of consumer behavior

Show all versions (2)
Detalles Bibliográficos
Autor Principal: Cohen, Joel B
Formato: Libro
Idioma:English
Publicado: New York Free Press c1972.
Subjects:
Consumers > Addresses, essays, lectures.
Attitude (Psychology) > Addresses, essays, lectures.
Motivation research (Marketing) > Addresses, essays, lectures.