Behavioral science foundations of consumer behavior

Behavioral science foundations of consumer behavior

Alle Versionen (2)
Bibliographische Detailangaben
1. Verfasser: Cohen, Joel B
Format: Buch
Sprache:English
Veröffentlicht: New York Free Press c1972.
Schlagworte:
Consumers > Addresses, essays, lectures.
Attitude (Psychology) > Addresses, essays, lectures.
Motivation research (Marketing) > Addresses, essays, lectures.