Sports marketing and the psychology of marketing communication

Sports marketing and the psychology of marketing communication

Bibliographic Details
Other Authors: Kahle, Lynn R., Riley, Chris 1958-
Resource Type: Book
Language:English
Published: Mahwah, N.J. Lawrence Erlbaum Associates 2004.
Subjects:
Sports > Marketing. > United States.
Sports > Psychological aspects. > United States.
Communication in marketing.

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-22776 GV 716 S66 2004 Regular Circulation On-Shelf