Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

सभी संस्करण दिखाएं (2)
ग्रंथसूची विवरण
मुख्य लेखक: Webster, James G.
अन्य लेखक: Phalen, Patricia F., Lichty, Lawrence Wilson
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Mahwah, N.J. Lawrence Erlbaum Associates 2006.
संस्करण:3rd ed.
विषय:
Television programs > Ratings > Methodology.
Television viewers.
Radio programs > Ratings > Methodology.
Radio audiences.