Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

Toon alle (2) versies
Bibliografische gegevens
Hoofdauteur: Webster, James G.
Andere auteurs: Phalen, Patricia F., Lichty, Lawrence Wilson
Formaat: Boek
Taal:English
Gepubliceerd in: Mahwah, N.J. Lawrence Erlbaum Associates 2006.
Editie:3rd ed.
Onderwerpen:
Television programs > Ratings > Methodology.
Television viewers.
Radio programs > Ratings > Methodology.
Radio audiences.