Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

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Detaylı Bibliyografya
Yazar: Webster, James G.
Diğer Yazarlar: Phalen, Patricia F., Lichty, Lawrence Wilson
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Mahwah, N.J. Lawrence Erlbaum Associates 2006.
Edisyon:3rd ed.
Konular:
Television programs > Ratings > Methodology.
Television viewers.
Radio programs > Ratings > Methodology.
Radio audiences.