Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

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書目詳細資料
主要作者: Webster, James G.
其他作者: Phalen, Patricia F., Lichty, Lawrence Wilson
格式: 圖書
語言:English
出版: Mahwah, N.J. Lawrence Erlbaum Associates 2006.
版:3rd ed.
主題:
Television programs > Ratings > Methodology.
Television viewers.
Radio programs > Ratings > Methodology.
Radio audiences.