Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

Taispeáin gach leagan (2)
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Webster, James G.
Rannpháirtithe: Phalen, Patricia F., Lichty, Lawrence Wilson
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Mahwah, N.J. Lawrence Erlbaum Associates 2006.
Eagrán:3rd ed.
Ábhair:
Television programs > Ratings > Methodology.
Television viewers.
Radio programs > Ratings > Methodology.
Radio audiences.