Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

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Détails bibliographiques
Auteur principal: Webster, James G.
Autres auteurs: Phalen, Patricia F., Lichty, Lawrence Wilson
Format: Livre
Langue:English
Publié: Mahwah, N.J. Lawrence Erlbaum Associates 2006.
Édition:3rd ed.
Sujets:
Television programs > Ratings > Methodology.
Television viewers.
Radio programs > Ratings > Methodology.
Radio audiences.