Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

Alle Versionen (2)
Bibliographische Detailangaben
1. Verfasser: Webster, James G.
Weitere Verfasser: Phalen, Patricia F., Lichty, Lawrence Wilson
Format: Buch
Sprache:English
Veröffentlicht: Mahwah, N.J. Lawrence Erlbaum Associates 2006.
Ausgabe:3rd ed.
Schlagworte:
Television programs > Ratings > Methodology.
Television viewers.
Radio programs > Ratings > Methodology.
Radio audiences.