Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

Dettagli Bibliografici
Altri autori: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Natura: Libro
Lingua:English
Pubblicazione: Amsterdamn Elsevier/Focal Press c2006.
Edizione:5th ed.
Soggetti:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.