Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

Bibliografiske detaljer
Andre forfattere: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Format: Bog
Sprog:English
Udgivet: Amsterdamn Elsevier/Focal Press c2006.
Udgivelse:5th ed.
Fag:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.