Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

Podrobná bibliografie
Další autoři: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Médium: Kniha
Jazyk:English
Vydáno: Amsterdamn Elsevier/Focal Press c2006.
Vydání:5th ed.
Témata:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.