Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

Dades bibliogràfiques
Altres autors: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Format: Llibre
Idioma:English
Publicat: Amsterdamn Elsevier/Focal Press c2006.
Edició:5th ed.
Matèries:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.