Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

التفاصيل البيبلوغرافية
مؤلفون آخرون: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
التنسيق: كتاب
اللغة:English
منشور في: Amsterdamn Elsevier/Focal Press c2006.
الطبعة:5th ed.
الموضوعات:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.