Media promotion and marketing for broadcasting, cable, and the Internet

Media promotion and marketing for broadcasting, cable, and the Internet

Bibliografski detalji
Daljnji autori: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A. 1928-
Format: Knjiga
Jezik:English
Izdano: Amsterdamn Elsevier/Focal Press c2006.
Izdanje:5th ed.
Teme:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.