Global marketing and advertising understanding cultural paradoxes

Detalles Bibliográficos
Autor principal:	Mooij, Marieke K. de 1943-
Formato:	Libro
Lenguaje:	English
Publicado:	Thousand Oaks, Calif. Sage c2005.
Edición:	2nd ed.
Materias:	Target marketing > Cross-cultural studies. Advertising > Cross-cultural studies. Consumer behavior > Cross-cultural studies.