Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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Détails bibliographiques
Auteur principal: Mooij, Marieke K. de 1943-
Format: Livre
Langue:English
Publié: Thousand Oaks, Calif. Sage c2005.
Édition:2nd ed.
Sujets:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.