Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

Alle Versionen (2)
Bibliographische Detailangaben
1. Verfasser: Mooij, Marieke K. de 1943-
Format: Buch
Sprache:English
Veröffentlicht: Thousand Oaks, Calif. Sage c2005.
Ausgabe:2nd ed.
Schlagworte:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.