Global marketing and advertising understanding cultural paradoxes

Global marketing and advertising understanding cultural paradoxes

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Bibliographic Details
Main Author: Mooij, Marieke K. de 1943-
Format: Book
Language:English
Published: Thousand Oaks, Calif. Sage c2005.
Edition:2nd ed.
Subjects:
Target marketing > Cross-cultural studies.
Advertising > Cross-cultural studies.
Consumer behavior > Cross-cultural studies.