Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Detaylı Bibliyografya
Diğer Yazarlar: Galician, Mary-Lou
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: New York Best Business Books c2004.
Konular:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.