Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Detalhes bibliográficos
Outros Autores: Galician, Mary-Lou
Formato: Livro
Idioma:English
Publicado em: New York Best Business Books c2004.
Assuntos:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.