Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Opis bibliograficzny
Kolejni autorzy: Galician, Mary-Lou
Format: Książka
Język:English
Wydane: New York Best Business Books c2004.
Hasła przedmiotowe:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.