Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Bibliografische gegevens
Andere auteurs: Galician, Mary-Lou
Formaat: Boek
Taal:English
Gepubliceerd in: New York Best Business Books c2004.
Onderwerpen:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.