Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Handbook of product placement in the mass media new strategies in marketing theory, practice, trends, and ethics

Dettagli Bibliografici
Altri autori: Galician, Mary-Lou
Natura: Libro
Lingua:English
Pubblicazione: New York Best Business Books c2004.
Soggetti:
Product placement in mass media.
Subliminal advertising > United States.
Advertising > Moral and ethical aspects.